About

“If you took Gwen Stefani and La Femme Nikita, smashed them together, added Barbarella, sprinkled in some Pussy Galore, and threw in the stars of Kill Bill… that’s FREE AGENT.”

-- Newell Nussbaumer, BUFFALO RISING

Combine the recent growth of demand for brick & mortar retail across the US with the intrigue of top media influencers like The Americans and Homeland. Add a surge of interactive avatar games. Then combine them all into a unique clothing shopping environment – FREE AGENT: a clothier… a brand… an experience. 

FREE AGENT is a spy-inspired concept store. Each month, FREE AGENT will follow a fictional lead protagonist, a secret agent. Each month’s inventory features styles inspired by that character – always a woman of interest.

The strong visual identity of FREE AGENT brings to life its characters and creating a shopping and live action experience unknown to the retail market.